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The Evolution of On-site SEO: How On-Site SEO has Changed

Please click the above image to access the full article at: Over the years on-site search engine optimization (SEO) has changed quite a bit. Click the image above to learn a little more about his it has changed!

Google Ads: Extension

Please click the above image to access the full article at: Google Ad Extensions help plain Google ads stand out from the rest. Extensions are "add-on's" to an ad. For example, if you ran a high-end restaurant in Grand Rapids and wanted to advertise a Friday date-night deal, you would want to add a location extension to help users directly find your location. There are several other extensions that can be used in ads also. Learn more about extensions by clicking on the picture above and reading the article!

How to Use Keywords to be Successful

Please click the image above to access the full article from: When it comes to digital marketing, keywords are one of the most crucial topics to nail down. Businesses both large and small can benefit from understanding how keywords, especially on Google work. By understanding what keywords customers search, can help businesses target their search or display ads at a more efficient rate. Within this article, you will learn about the difference between long tail and short tail keywords and much more!

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