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#beAMAzing

© American Marketing Association – University of Michigan-Dearborn

8

Last Revision: 11/13/19

CASE COMPETITION

2017-2018

AMERICAN MARKETING ASSCIATION Collegiate Case Competition

Chapters are tasked with helping the make-up company Mary Kay reach women 18-24 using their core strengths, while adapting to customer's changing needs and emerging technology. Mary Kay wants to continue to use their strategy of a personalized beauty experience and parties. This is due to the fact that is how their beauty consultants make money on products.

ABOUT

OFFICIAL RULES

More information regarding this competition can be downloaded here. If you are interested and want to be involved, attend our general member meetings and join our competition break out sessions. Our VP of Competitions, Adam Olweean, will be happy to answer any questions you may have.