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#beAMAzing

© American Marketing Association – University of Michigan-Dearborn

8

Last Revision: 12/9/19

 Pro Bono Recap

Fall 2019

This semester has been full of events, excitement and most importantly providing our members with the opportunity to practice real-world marketing!  At the beginning of the semester, our members split into three different groups of their choosing for our pro bono cases.  We were fortunate enough to work with two small business, Collision Works (automotive repair shop) located in Westland, MI and Capella Spa located in Ann Arbor, MI.  With combined efforts, AMA students were able to develop a marketing plan, social media strategies, and a website (for Collision Works) to help the businesses in every way possible.  

Collision Works

Our client's request was to implement a Facebook page and a brand new website.  For this, we split into two groups for this business.  The first group worked on the content creation for the Facebook page and the second group created a website from scratch to align with the goals of Collision Works.

"Since I never did social media for a collision company, it was hard at first to understand what kind of posts to create and how to utilize Facebook for a company.  Overall, I had a great time doing it.  Clint was great to work with and I will continue to work on this page in the future." - I.B. Mourad, leader of the social media group

"It was a rewarding process working on something in which I can see the final outcome helping our client"

-Ioannis Pallas, member of the website creation group

Through the creation of the Facebook page and the website, our general members were able to gain well-rounded marketing knowledge and credentials to add to their portfolios.  

Capella Spa

The goal for this client was to increase foot-traffic and overall clientele.  Throughout the course of the semester, both a Facebook and Instagram page were made for the business.  The process began with extensive market research and collaborative brainstorming for unique ideas to implement.  Some ideas included adding a larger street sign, offering discounts to customers that bring in their latest U of M game ticket, and a loyalty system to increase the number of service reviews on Google.  

"With this being my last semester at UM-Dearborn, I wanted to get more involved on campus.  I had so much fun putting together the presentation for the client, as well as working with a group of fabulous and talented indiviuals to complete the case."

-Kelsey Korte, member of the Capella Spa group

"Working within the spa group showed me how certain clients won't be as detailed as we would like them to be, and that's okay.  That allows our creative touch to be free and see what would actually work for the client."

-Ghadir Haidar, leader of Capella Spa group