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Student Spotlight: Kristina Lee

Kristina Lee

What is your major and when do you plan on graduating?

I am majoring in Marketing and plan to graduate in Winter 2020.

What marketing/digital marketing do you enjoy learning about or are very interested in?

I am very interested in learning about digital marketing even though I am majoring in regular marketing. I find topics such as Search Engine Optimization (SEO) and Google Analytics to be very interesting. I like understanding the in's and out's of how companies can leverage different strategies to rank higher within Google.

How long have you have been a member of the American Marketing Association (AMA)?

I joined AMA in March of Winter of 2018, so just over a year now. I started as a general member and then applied for the Director of Advertising for the Fall.

Why did you originally join the AMA?

I originally joined AMA because I wanted to get involved for my major. I thought it would be a great opportunity to meet others who had the same interest and gain hands on experience.

What is your position on Executive Board (E-Board), what does it entail, and what do you like most about your position?

My current position is President. My role requires me to oversee all aspects of AMA to ensure we are hitting our goals. This means I must stay in constant contact with all Executive Board (E-Board) members and to help out wherever I can. I want to be able to provide our members with the best opportunities. My favorite part about my position is getting to know all the general members. I like to try and make sure everyone is included and am constantly promoting AMA to other students. It is a great feeling when you see members building connections with you and others.

Why do you like AMA and E-Board so much?

I like being apart of a group that is the perfect balance between business and friendships. We become closer through all the struggles we face and grow stronger as an organization. It has also given me the experiences and skills to enter the workforce confidently. Overall, it is truly an incredible organization filled with amazing individuals.

How has being a member of AMA and E-Board benefited your personal/professional life?

AMA has allowed me to grow as an individual, leader, and marketer. Through the experiences I have faced in my different positions, I have developed many skills that apply to both my social and professional life. I would not be where I am today without the help of AMA.

How do you think AMA benefits members and why do you think people should join?

I think it provides students the opportunity to step outside of their comfort zones and experience things they have never done before. AMA provides professional aid, networking opportunities, and hands-on marketing skills. Even if students aren't marketing majors, I believe it is the type of organization that anyone could benefit from.

What do you want to do after graduation (specific job, career, etc.)?

When I graduate college, I hope to be working in a marketing agency in the city. I would love to specialize in creative or experiential marketing because I believe that is what truly resonates with me.

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