VP of Communications and Advertising

Responsible for communicating news and updates to the organization's members through in person and e-mail communication. Additionally, you search for and implement new technologies that assist in streamline communication goals and objectives (i.e. Email marketing tools, mobile applications, etc).

 

Responsible for increasing awareness of American Marketing Association to students. Promote AMA events through flyers, Facebook event pages, word of mouth, and other creative mediums. Help increase attendance at general member meetings through advertisement

 

Responsibilities:                                            

  • Maintain list of members and send e-mails periodically before each AMA event and general member meeting.  

  • Be open and welcoming to all students and members. 

  • Ensure the correct information between all departments is being communicated with students.

  • Respond to all e-mails and messages from students 

  • Create email templates (ex. can act as a standard corporate sponsor request email, etc.)

  • Use email request forms to generate email content 

  • Develop email reports (monthly) with tracking receiver interaction

  • Build AMA brand awareness

  • Create flyers

  • General member recruitment 

  • Fundraisers

  • Speaker Events

  • Design Chapter Plan and Annual Report layout. 

  • Coordinate communications with UMD COB marketing coordinator.

  • Work closely with VP of Social Media  to increase engagement on social media.